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Surrounded by the giant mountains and crystal waters of the Alps, we share a commitment to create a sustainable future. We embrace board sports culture, the culture of trend-setting, artistic innovation, and individual expression. We embrace this culture as a unifier of people from different backgrounds and places. This is the future wild.
We believe quality is sustainability. By focusing on durable materials which are fit for purpose we make products that last and keep out of landfills. We seek continuous improvement by incorporating innovative materials with sustainability at their core.
Our products stand up to rigorous use in alpine environments for at least three years. It is not a consumable product by the standard definition of the term. Each model evolves as we tweak and improve different features. Conscious of the polluting impact of the textile industry as a whole, we strive to make our contribution as clean as possible by following our own set of rules.
We source quality materials. We prefer to use recycled fabrics and materials that prove to be both durable and functional, to increase a garment's lifetime and reduce its overall environmental impact. To achieve this, our Quality & Sustainability team work closely with R&D to ensure our garments utilise sustainably sourced materials without compromising quality and functionality.
Aligned to our perspective that quality is sustainability, we aim for a circular business model. Inherent in this aim is our philosophy to repair rather than replace. We are committed to ensuring each garment fulfils its entire lifecycle and repurposing or recycling those that would otherwise go to waste.
_partnering for good
We are committed to supporting the future of the outdoor world. Through a partnership with 1% for the Planet, we are donating 1% of all sales to organizations, individuals and events that are focused on bringing about a positive impact on the environment; to help keep our future wild.