The Swiss Mountaineering Community eats and adventures 1% better with FW gear. Images: Sam Ingles.
1% FOR THE PLANET
FW is a proud member of 1% For The Planet. 1% of our sales directly support non-profit organizations that serve the environment we love. Through research, cash donations and volunteering, we collaborate with 1% For The Planet to think FORWARD and instigate positive change.
PROTECT OUR WINTERS SWITZERLAND
Last winter, FW teamed up with Protect Our Winters Switzerland to motivate skiers and snowboarders exploring and staying at Swiss Alpine Club (SAC) huts. The goal: to raise awareness about the greatest environmental impact of their ski touring and split-boarding adventures: transportation of food by helicopter and the food itself.
The POW and FW crew negated the carbon footprint of helicopters and a meat-rich diet by carrying up organic, locally sourced vegetarian food for the 80 guests at Maighels Huette. POW Switzerland founder, Nicholas Bornstein, delivered a compelling presentation on the climate crisis and motivated the Swiss Mountaineering Community toward a more sustainable future.
“United by a love of the mountains, and the tools that allow us all to escape there, the Huts project challenges our personal choices and how each individual can reduce their carbon emissions to make a collective impact to protect our winters.”
- Nicholas Bornstein, founder of Protect Our Winters Switzerland
The Huts project was a true collaboration at the passionate core of skiing and snowboarding. Friends were made and ideas exchanged about how to translate sustainability practices into daily life, to make positive changes for our planet.